Almost two years after the initial launch of EMERGE: A Lip Line and separating it into its own entity as EMERGE Cosmetics, it was time to add a new member to the family. After plenty of market research, it was a battle between mascara, brow products, or fake lashes. Once I narrowed it down to mascara, it was determining if people were more into the idea of regular mascara, waterproof mascara, or sensitive mascara.

Well, there was a tie between two, so…

Introducing Emerge Cosmetics Luxury Mascara in two formulas: regular and waterproof.

Our Luxury Mascara in “Black” is cruelty free, gluten free, paraben free, and made in the USA.

A stock photo of a skinny, black mascara tube with white, capital letters spelling out emerge on the packaging.

Inspired by advancements in haircare technology, this 4-in-1 eye awakening mascara curls, volumizes, lengthens and sets lashes into place for all day wear. The ergonomic brush is designed to fit the contour of the eyes to individually coat each lash for maximum volume impact. Intense color pigments deliver luxurious drama.

  • 4-in-1 mascara
  • Ergonomic curved brush
  • Keratin fortified

A hand holding an open mascara tube displaying the curved mascara wand with a window looking out to a sunny day in the background.

This will be your new favorite, go-to black mascara! It packs a punch and brings all the goodness you desire in a solid mascara – darkness, length, volume and all-day, smudge-proof, flake-proof wear.

Emerge Cosmetics Luxury Mascaras retail for $20. Sales tax not included. Limited quantities available.

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